We help your daughter discover who she is and what she wants before the world decides for her.
Teens today are having to make many important decisions earlier than they ever have before - often without the tools, support, or breathing room to figure out who they are first. With all the pressure of academic expectations, extra-curricular activities, and social obligations, it’s easy for them to get overwhelmed and lose sight of their own voice.
At MyGirl Coaching, we’ve found that 8th and 9th grade offer a rare and powerful window for growth. It’s a time when girls are still forming their sense of self, before the full weight of high school and adulthood starts to crowd out their curiosity and confidence.
Our goal with the Personalized Leadership & Individual Development (PLAID) Program is to create a space for them to slow down, actively shape who they want to be, and intentionally decide what comes next, instead of merely being a bystander to the process or reacting to the experiences around them.
The PLAID Program is here to help your daughter step into her future with intention.
Throughout this 6-month journey, your daughter will be given the time, tools, and mentorship to:
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Build real confidence
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Discover her strengths
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Clarify what she wants (and why)
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Develop meaningful leadership skills
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Make lifelong friends with like-minded peers
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Create a self-directed passion project she’s proud of
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Get a head start on making choices that feel good and true to who she is
What's Included in the PLAID Program:
Who is PLAID for?
This program is designed for bright, thoughtful, capable young women who are ready to grow but need a safe and supportive space to do it. Girls who would benefit from focused time, positive mentorship, and meaningful connection with others on the same path of self-discovery.
PLAID offers more than encouragement. It offers tools, structure, and a powerful support system to help your daughter tune into what matters most and grow into the leader she already is.
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Through both group sessions and independent work, your daughter will learn what it really means to lead—not just in theory, but in real life.
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Curious to learn more about our program? Fill out an application and we will set up a time to meet with you and your daughter so we can make sure this program is the right fit for everyone.
Who's It For?
8th & 9th grade girls ​​
Cost
$1500 / teen​
START DATE
​January 2026
apply by
​Jan 1, 2026
Meet Your Head Coach
Hi! I'm Danielle Fuligni McKay
I am a Harvard-educated, ICF-certified coach, speaker and leader of confidence-building workshops for girls. I am also the founder of MyGirl Coaching and the author of Girl on Purpose.
I discovered my passion for coaching through raising my daughters. ​At MyGirl Coaching, we work with girls, teens, and women in the East Bay to build their confidence and strengthen their relationships.
What that really means is we inspire people to know, love, and trust themselves in order to move forward in life and pursue their fullest, most awesome potential.
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​We believe that confident women and girls have the ability to change not only THEIR world but THE world!
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If you're ready to give your daughter a powerful, meaningful, and confidence-building experience, we invite you to apply for a spot in the next PLAID cohort.
Thinking about what I want to do or where I want to be in 4 years is a lot for a 14-year old. PLAID is helping me to start organizing my thoughts!
What People Are Saying
At school, most of the planning is related to grades, testing and college. I love being able to consider ALL of my goals and dreams, not just the academic ones.
It's been great bonding with other girls in a fun way and together getting excited about our futures!